I received a sample size of the Mirenesse Secret Weapon iCurl 24Hr Mascara in my November Birchbox. The sassy shape of the tube had me very curious and, yes, I know that’s ridiculous but it is what caused me to open this tube before others. I had never heard of the Mirenesse brand and judging from the price tag of this mascara, $29, I can’t afford to hear about the rest of the brand.
The mascara came in a nifty little card stock pamphlet with details about the product in several 3 different languages and instructions on how to apply.
Here is the sassy, curvy tube that wooed me into using this mascara over others. The lid is quite fun too. None of that really matters, but it is cute. Aside from the appealing shape the packaging is actually quite simple, featuring the product name and what I assume is the brand logo.
The brush is quite cool. This is a typical bristle brush, which I personally prefer to rubber brushes. The bristles are short and arranged in a fairly common spiral pattern. It’s the curve of the brush that makes it unique and particularly useful from a functionality standpoint. Since the bristles are short, I find that the curve really helps me get the shorter lashes in my inner corners. I actually really like the brush design and I think I’ll look into other mascaras with curved wands if I can find any.
Pulling just from this incredibly convenient information card that came with the product the claims for this mascara are as follows:
~ 24 hour wear
~ Ultimate curl/curl that lasts
~ Holding power
~ Mascara tubes slide off easily
Additionally the product is free of parabens, petrolatum, mineral oil, alcohol and talc. If you are looking for a more natural product or have sensitivities that’s great news.
Here is the look of the mascara applied. As you can see it gives the look of separated lashes, but offers no volume or length. The major claims about the product relate to curl, which I’ve never had an issue with. I don’t even curl my lashes. Thus, I can’t really speak to the curling effect but I can say that they never looked un-curly.
The product claim that does bother me is that it’s easy to remove. I don’t think I’ve ever had so much trouble removing a mascara. It took forever to get the product off. It stuck to the lashes like crazy. When it did begin to come off it was in little messy chunks. I really did not enjoy the removal process.
Going back to the claims:
~ 24 hour wear ✔ Given how difficult this mascara is to remove I have no doubt it would last 24 hours but I have no idea why you would want to wear it that long.
~ Ultimate curl/curl that lasts ✘ My lashes are naturally curled but it didn’t add an additional curl.
~ Holding power ✔ It holds so tight that it’s hard to get off.
~ Mascara tubes slide off easily ✘ Lol. Not at all.
Overall the effect is a dark and separated lash look, which is really the bare minimum a mascara can do for you. If you were going for that kind of minimal look you certainly shouldn’t pay $29 for it. Myself and I think most other women are usually going for length and volume, which this product does not provide. The brush shape is the best part about this product and I would love to try other products with a similar design. As for formula it’s so hard to remove and the results aren’t good enough to warrant fussing through the process of getting it off. Unfortunately, I can’t recommend this mascara.